I stumbled across this and boy...it really blew my mind how relevant this information could be. This could indeed be a very important discovery! I have wondered why some things motivate some people and why others just don't seem that motivated at all...and then a certain situation transpires and they flip. This definitely gave me some new insight.
There are people that perceive the present as the most relevant, others look to the future or the past... and that can make a huge difference in what they find important! This most definitely has applications in the workplace, medicine as well as everyday living! And what's even more interesting is this can be geographic "as you near the equator you find more 'present' minded people", this could be specific to cultures and societies... and it could actually determine an individual's lifestyle. All things that the entrepreneurial spirit could serve!
The Time Paradox: The New Psychology of Time That Will Change Your Life
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